Social Capital Defined

Social capital is a sociological concept used in business, economics, organizational behavior, political science, public health and the social sciences in general to refer to connections within and between social networks. Social networks have value. Just as a screwdriver (physical capital) or a college education (human capital) can increase productivity (both individual and collective), so do social contacts affect the productivity of individuals and groups.

About

We are a marketing and social media company in Northern California working directly with businesses to increase their presence and brand identity. Our goal is to increase your revenue and reduce your costs utilizing the latest technologies, networking programs and strategies. We will also monitor your brand and personal reputation to ensure you are aware of the conversation that may affect your business.