Services
Buzz Sense Media (Formerly Social Capital Advantage) offers 30 years of combined expertise in the development of marketing strategies, community and reputation management to increase revenue and reduce costs for satisfied clients utilizing the latest technologies, networking programs and strategies.
Buzz Sense Media specializes in innovative and current technology marketing and management for:
Small, Medium and Large Companies, Nonprofits, Associations, Foundations and Individuals
Buzz Sense Media brings to these enterprises new platforms for building brands and diminishing the competition’s market presence. This new medium can be used in traditional and non traditional methods to actually create product and service buzz, attract clients, generate active and high quality leads, and sell products.
Social Media Marketing Strategy
Buzz Sense Media will assess your needs, outline opportunities and tailor a specific program for your business prescribing actions for long-term marketing success. Everything from blogging and video blogging to podcasts are employed to advantage your business. We start by aligning your strategy, with the identifying metrics that matter to your business, and follow-up with the content creation to establish you are a leader in your field BEFORE your competitors do.
Social Profile Creation and Social Media Optimization
Buzz Sense Media will identify the social networks where you should be participating and where people are already talking about you (or should be). We help you create and manage your own social media profiles to attract your target community and leverage the two-way conversation to optimize your brand and business focus.
Social Media Optimization (SMO) is a set of techniques for generating publicity, brand awareness, and traffic on a website through social media, online portals, community websites, and user-generated content. Methods are varied and we focus on those portals that makes sense to your needs, then customize them to strengthen your image (and perhaps diminish your competition’s).
Social Media Strategy Audit
An indispensable and highly recommended service for all size client companies to determine what their social media strategy should be moving forward and measure how well the practices employed are working. We’ll evaluate your existing resources as well as your industry and competitors are doing to help you decide which social tools you should be using to reach your business objectives.It is HIGHLY recommended that a strategy audit be combined with our Reputation Management, Monitoring and Metrics program.
Event Marketing
We work with you before, during and after an event to broaden excitement and expand the universe of prospective attendees, exhibitors, sponsors and advertisers. Our strategies focus on inviting a wide range of content creators to participate, integrating your marketing efforts across channels, encouraging participation in a variety of formats, and allowing for activity that doesn’t occur on your Web site.
Community Building Strategy
Buzz Sense Media will work with you to establish which communities are worth monitoring, providing a medium to see what the competition is actually doing and how you can naturally enter these communities and form relationships to expand your brand and even diminish your competition. Our proven strategies will enable you to identify the important conversations in your industry and how to optimize the current market to your specific advantage before your competition does the same to you.
Community Management and Monitoring
Buzz Sense Media will provide you the tailored program and professional assistance to enable you to monitoring your community and tracking your brand allowing you to proactively respond to issues in real-time and engage your market like never before. Our unique program includes:
- Development of a strategic marketing program tailored to your specific needs.
- Full service community management post-launch.
- Community and market moderation.
- Crisis Management; community revival strategy programs, designed specifically for clients with crisis communications needs.
- Web Analytics, integration, and setup.
- Twitter integration and management.
- Launching and/or managing a Facebook group or fan page.
Reputation Management, Monitoring and Metrics
Unlike even the most sophisticated old-school marketing programs, Buzz Sense Media utilizes state-of-the-art communications platforms to directly and effectively monitor all relevant online conversations that are taking place around your brand, competition and market. We constantly monitor the online space for pertinent conversations and report any changes in trends and in sentiment or attitudes within your industry. Most importantly, we also give you the metrics to measure results, something no previous marketing program could ever really do for you.
Speaking Engagements / Seminars / Training
Buzz Sense Media provides the best in seminars and presentations to your marketing, sales and advertising teams, and can be engaged to work collaboratively with your personnel to bring relevance to social media and demonstrate all that this new medium can accomplish for your team. Our seminar program is an entertaining, engaging and highly informative mix of case studies, actual relevant stories, and actionable recommendations all compiled with easy-to-understand language and valuable lessons all geared toward your immediate success.
