Archive for November, 2009

Social Media – Add Power to Recruiting

Although an increasing number of companies are creating a presence on social media web sites as a way to attract new talent, if you want to recruit Millennials, a social media presence is mandatory. Today’s high school graduates have been exposed to the Internet since early childhood. Their plugged-in world is creating a level of connection and interactivity that is changing how we communicate and do business.

October Video Streams Up 26%; Facebook Viewing Jumps 1,840%

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October Video Streams Up 26%; Facebook Viewing Jumps 1,840%.

The number of total online video streams, unique viewers of online video, streams per viewer and time per viewer all showed year-over-year increases in October 2009, led by a 26% growth in total streams and a 24% jump in time per viewer, according to US data from The Nielsen [...]

Rules Of Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites. Find out what you can do to put social media optimization to work for you.

6 Key Ways to Advance in Social Media

Social media on the Internet may be composed of web logs, blogs, social networking sites, internet forums, message boards, and pod casts. The common denominator of all these social media is that they permit Internet users of all types to exchange information and opinions about any kind of topic they can think of. The different types of profitable social media can be good…

Social Media Explosion: Americans are Redefining Their Lives Online and Offline

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Euro RSCG Social Media Study Explores Profound Shifts in How Consumers Are Changing the Retail Experience, Connecting With Family and Friends, and Actively Participating in Political and Humanitarian Issues
NEW YORK, Nov. 19 /PRNewswire/ – Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing [...]

Employee Communication Via Social Media – Overcoming Internal Resistance

Social media tools definitely add value to employee communications. They can help build relationships, increase collaboration, improve productivity, reduce silos, and build engagement. They also offer an excellent means to share ideas and gather qualitative feedback. So why is social media sometimes so hard to implement as an internal communications tool? Are these the arguments that you are hearing?

Social Media Predictions for 2010

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Great things are coming to social media. It will be interesting to see how social media will evolve and grow in 2010. I had lunch today with a woman who understands the power of social media and how this medium will improve the way organizations do business. She understands its power, but many of those [...]

“We’ll Try, But There is No Guarantee – ments”

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Are companies living up to their commitment, or are we just expecting too much? I would like to share three different experiences I have had over the course of the last month. There is the saying, you get what you for. I do not believe that to be true, because I do not always get [...]

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We are a marketing and social media company in Northern California working directly with businesses to increase their presence and brand identity. Our goal is to increase your revenue and reduce your costs utilizing the latest technologies, networking programs and strategies. We will also monitor your brand and personal reputation to ensure you are aware of the conversation that may affect your business.