Archive for October, 2009

Fundraising Opportunities For Nonprofits With Web 2.0, Social Media and Social Networking

There is a saying in the world of nonprofit fundraising and that is: People give to People. The users of MySpace and Facebook, who have grown up using the internet for social networking are the nonprofit donors of the future. This segment of the population will continue to use social networking and Web 2.0 technologies. Nonprofit organizations and charities can reach these future donors and volunteers and build a relationships with them utilizing social media tools.

7 Tips For Leveraging Social Technology For Nonprofits

What is social technology? Social Technology are tools that enable us to easily create, share, and connect with each other. A few well known examples would be YouTube, Facebook and Twitter.

Did You Know? 4.0

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How are you using Social Networking Sites? This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

I’d be interested to hear your thoughts…

Defibrillator? How to Prevent a Social Media Heart Attack

Like good health, social media tends to push novices into a dark spot where they do not understand the lingo and vocabulary. By pushing them into unfamiliar territory, they retreat and ignore the basics of getting healthy to improve their life.

Top Five Social Media Sites

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By Timothy L
Social media websites have transformed the web in recent years; understanding how to use them and their inherent value as a marketing platform is truly valuable to growing businesses today. Below, five popular social media sites are examined in further detail in terms of how they work and the best way to utilize [...]

Finding The Right Search Frequency

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This is a great article regarding the “proper” use of social media platforms such as Twitter to reach YOUR target market…which may not be everyone. Find Your Frequency…
by Kaila Colbin , Tuesday, October 20, 2009
This morning, I watched a man on television tell business owners not to use Twitter unless they were focusing [...]

Social Capital Defined

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Social capital is a sociological concept used in business, economics, organizational behavior, political science, public health and the social sciences in general to refer to connections within and between social networks. Social networks have value. Just as a screwdriver (physical capital) or a college education (human capital) can increase productivity (both individual and collective), so [...]

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We are a marketing and social media company in Northern California working directly with businesses to increase their presence and brand identity. Our goal is to increase your revenue and reduce your costs utilizing the latest technologies, networking programs and strategies. We will also monitor your brand and personal reputation to ensure you are aware of the conversation that may affect your business.